R3VE was asked by an agency partner to create a fun User Experience to encourage users to enter Lipton’s daily sweepstakes.
We created the User Experience based on Computer Vision Scanning. Users were prompted to use their devices to scan and recognize the Lipton logo. Once recognized, access to a sweepstake form was unlocked, allowing the user to submit an entry.
The audience was surprised and delighted by this pretty cool way to submit a sweepstakes entry.
- User Experience