As email platforms and technology for tracking audience behavior advances, new opportunities for personalization in email marketing are emerging. We can gain valuable insight into the interests and needs of consumers by analyzing behavioral patterns, leading to more accurate communications.
Take a look at how McCain has personalized their monthly newsletters by successfully combining season and occasion themes with product highlights as well as inspiring recipes.
These newsletters aim to achieve a meaningful connection between McCain products and occasions such as Mother’s Day and Back to School.
Subscribers have the chance to see similarly-themed recipes, deep dive into product details or find out “where to buy” McCain products by clicking on various Calls to Action throughout the newsletter.